Health clinics are always looking for new ways to reach more potential patients
The internet is a crowded place, and it can be hard to stand out from the competition.
Google Ads is a powerful tool that can help you reach more potential patients than ever before. With its ability to target people based on their interests and needs, you can be sure that your clinic’s message is reaching the right people. And with its ability to track results, you can see what’s working and what isn’t so you can continue to improve your marketing efforts.
If you’re ready to learn more about how to use Google Ads to reach more potential patients, sign up for our free webinar today. In this webinar, we’ll show you how to create your first campaign, target your customers, and measure the results. You’ll also learn some best practices for running a successful Google Ads campaign.
This webinar is geared toward clinics that are already running Google Ads and are looking to brush up on the basics. We’ll cover everything from setting up your account to creating a successful campaign and measuring your results. By the end of this webinar, you’ll have a solid understanding of how Google Ads works and how to use it to achieve your marketing goals.
To get the most out of this webinar, we recommend that you have a Google Ads account set up and ready to go.
Google Ads Webinar Agenda
1️⃣ – Get your website strategy right
Ensure your website is built for conversions. This means having a clear value proposition, strong calls to action, and a user-friendly design. If you’re not sure how your website measures up, get in touch with us. We can help you create a strong, conversion-focused website.
2️⃣ – Ensure your tracking conversions through Google Analytics
Every interaction on your website needs to be tracked in Google Analytics. This data is critical for understanding which marketing channels are driving results. Find out our hack for getting Analytics set up for non-techies.
3️⃣ – Campaign Structure
Having the right campaign structure is critical for a successful Google Ads campaign. We recommend using a structure that aligns with the different modalities of your clinic’s service.
4️⃣ – Ensure your setup for success
By default, Google Ads isn’t set up to be in your favour. Learn how to set up your campaign for success and take advantage of advanced features like bid strategies and Ad copy hacks.
5️⃣ – Ongoing Optimisation
Learn what to do on a monthly basis to ensure your campaigns are performing at their best. This includes keyword research, ad testing, negative keyword management and landing pages.
✨ Key Takeaways ✨
☑️ Know your target audience and optimise your website
☑️ Tracking properly is everything
☑️ Campaign structure is critical
☑️ Create call-only ads, and test!
☑️ Focus on Ad Score to optimise your account