Allied Health Marketing Webinar: SEO Strategies & Solutions for Growing Your Practice
How do I promote my physiotherapist clinic?
There are a variety of ways to promote your physiotherapy clinic. One way is to invest in search engine optimization (SEO). This will help your website rank higher in search results, making it more visible to potential patients. Another way to promote your clinic is through digital marketing, such as creating informative blog posts or using social media to share your content. You can also use traditional marketing methods, such as print ads or direct mail. Whichever method you choose, be sure to track your results so you can gauge what is most effective at reaching new patients.
How do I get more physio clients?
There are a few key ways to attract new physio clients. One is to have a strong online presence. This means having a well-designed website that is optimized for search engines and easy to navigate. Additionally, you should be active on social media and create blog posts or other forms of content that prospective patients will find useful. You can also reach out to local doctors and other health care providers to let them know about your services. Finally, consider running a marketing campaign, such as an email blast or targeted ads, to attract the attention of your target audience.
Understanding Allied Health Marketing
Allied Health Marketing can be difficult.
But it doesn’t have to be! In this webinar, we explore some long term SEO strategies and solutions that can help you grow your allied health practice.
Keyword Research In the health space, the main keywords that matters are [Modality] + [Location]
For example: “Physiotherapy Melbourne”.
You’ll want to make a list of these and begin to target them with your content.
If you have one location, then it’s recommended that you optimise your home page for your main keyword “Physiotherapy Melbourne” and then create location pages for your other areas.
If you offer several modalities, it’s recommended that you have the main service page that outlines all of the services that you offer and then optimise individual pages for each modality.
For example: “Exercise Physiology Melbourne” and “Sports Physiotherapy Melbourne”.
Content Creation & Optimisation Content is key when it comes to ranking in search engines and driving traffic to your website.
Your content should be informative, keyword rich and well written.
It’s also important to ensure that your website is optimised for search engines. This means adding keywords to your titles and tags, as well as creating meta descriptions that
Remember to include your keywords throughout your content so that it is optimised for search engines.
Great On-Page SEO and GMB Optimisation will Help Your Rankings
In order to rank well in search engines, you need to have great on-page SEO. This means optimising your website for your target keywords, as we mentioned above.
It’s also important to ensure that your Google My Business listing is up-to-date and optimised. This includes adding photos, your correct opening hours and your address.
We also recommend adding as much content as you can to your GMB listing, such as a description of your business, your services and FAQs.
When adding your services to GMB make sure it mirrors the structures you have on your website, this will help Google understand your business and match searchers with your services.
Lastly, It’s important to ensure that your citations are consistent across the web. This means that your NAP should be exactly the same as your GMB and on every website that your clinic is listed.
Quality Content Generation/Authorship Consistent Blogging!
Rule #1 with blogging, ensure there’s a real author behind the blog post, not just anyone in the business, but someone with knowledge and expertise in the field who can provide accurate and engaging information. Google loves the idea of Authorship.
To properly set up an Author sign up for a gravatar.com account and use the same email address that you use to login into your website’s CMS. This will help Google match up the author of the blog with the content on your website.
If you want to learn more about setting Authorship correctly, check out this great Gravatar Authorship guide.
Your website is not only a place for people to find your contact information and learn about your services. It’s also an opportunity for you to educate patients and build trust.
Here are 5 ideas for creating engaging health content:
1) Write educational blog posts that answer common questions patients have about your area of expertise.
2) Create infographics that explain conditions, treatments or procedures in an easy to understand way.
3) Shoot videos that introduce your team, tour your facility or answer frequently asked questions.
4) Put together helpful resource guides on topics related to your services.
5) Offer free e-books or whitepapers on health and wellness topics.
By creating engaging content, you’ll be able to attract new patients, build trust and grow your online presence.
Content Syndication/Distribution PR, Help a Reporter Out (HARO) & Source Bottle
PR is where you send out press releases about your business or articles you’ve written to media outlets in the hopes that they’ll pick up the story and publish it on their website.
This tactic is also known as Content syndication which is the process of republishing your content on other websites. Have you ever seen an article on news.com.au it says original source nytimes.com – this is content syndication and it’s a great way to get your content in front of a new audience and build links back to your website.
There are a few different ways to syndicate your content. One way is to use a PR agency, but if you’re looking to do it on the cheap then use Help a Reporter Out (HARO) and Source Bottle.
This process is extremely time consuming but if you can get your content syndicated on high profile websites, it will be worth the effort.
The goal of content syndication is to get your content in front of a new audience and build links back to your website.
HARO is a service that connects journalists with sources for stories they’re working on. If you see a journalist looking for sources on a topic that you’re an expert in, then you can pitch them your story idea.
Source Bottle is similar to HARO but it’s Australian based.
Both Source Bottle and HARO are great ways to get your content in front of new eyes, but it’s also important to make sure that you’re syndicating high-quality content. Otherwise, you could end up doing more harm than good.
Authoritative Signal Generation (not just link building) GMB Posts, Social Media, Gravatar Setup & Web 2.0 Properties
One of the most important ranking factors for local SEO is what’s called an authoritative signal. This is basically a vote of confidence from Google that says your website is a reliable source of information.
There are a few different ways to generate authoritative signals:
1) GMB Posts – Google My Business allows you to post updates about your business which is a great way to show Google that your business is active and relevant.
2) Social Media – Sharing your content on social media sites like Twitter, Facebook and LinkedIn is a great way to generate authoritative signals.
3) Gravatar Setup – As we mentioned before, setting up an account with Gravatar.com and using the same email address for your blog comments will help Google to associate your website with your Google+ account.
4) Web 2.0 Properties – Creating accounts on high-quality web 2.0 properties like WordPress.com, Tumblr.com and Medium.com is a great way to generate authoritative signals.
5) By creating content that is interesting and informative, you’re more likely to get people to link to it, which will also generate authoritative signals.
All of these tactics are important for generating authoritative signals, but it’s important not to focus on just one or two of them.
By diversifying the ways in which you generate authoritative signals, you’ll be more likely to rank higher in the search engines and drive traffic to your website.
Key Takeaways
- Optimise your website with more Book Now buttons
- Update the content of your home page, about page and service page to build trust for your potential patients
- Optimise your website for [modality] + [location]
- Create landing pages targeting neighbourhood pages
- Optimise your Google My Business. Add content to your “about” section & “service” section
- Start Blogging
- Sign up to
- https://Gravatar.com
- https://www.helpareporter.com/
- https://www.sourcebottle.com/
Conclusion
Local SEO is an important part of any marketing strategy for your clinic to be found online. By optimising your website, Google My Business page and by creating high-quality content, you can improve your chances of ranking higher in the search engines and driving traffic to your website.
If you need help with any aspect of your local SEO, then please don’t hesitate to get in touch with us. We offer a range of SEO services that can help you to improve your online visibility and attract more patients to your clinic.
