As we enter a new year, it’s essential to take a step back and assess the effectiveness of your current marketing efforts. A well-crafted marketing plan can help guide your business towards success in the coming year, and it’s always early enough to start planning. Here are a few key reasons why it’s critical to…
Like most allied health practitioners, you’re probably frustrated that you’re not only a better practitioner but also more caring, honest, and trustworthy. And yet, no one seems to know how good you are until they buy. So what’s the solution? We believe that marketing for allied health isn’t about getting your name out there. It’s…
Health clinics are always looking for new ways to reach more potential patients The internet is a crowded place, and it can be hard to stand out from the competition. Google Ads is a powerful tool that can help you reach more potential patients than ever before. With its ability to target people based on…
If you’re an Allied Health clinic owner, then you know how important marketing is for your practice. In this video, we explore website best practices and share some tips on how to optimize your website for maximum conversion. #1 – Is your website set up to CONVERT visitors to bookings/callers? #2 – Are you using…
How do I promote my physiotherapist clinic? There are a variety of ways to promote your physiotherapy clinic. One way is to invest in search engine optimization (SEO). This will help your website rank higher in search results, making it more visible to potential patients. Another way to promote your clinic is through digital marketing,…
What is branding? Branding is how a company or individual creates, applies and maintains an identity that meets its business objectives. For example, the aim may be to generate a brand that will support patients to feel better. The brands that stand out from the pack have an angle that is unique and compelling and…
Healthcare marketing entails a number of different activities, and one of the most important is local SEO, specifically ranking your Google My Business. Allied health marketing can be defined as any kind of promotion or advertising that healthcare providers do to help patients understand their health needs and give the patient an insight into their…
With the changing times of healthcare marketing, you can use many new avenues to increase brand awareness and create hype for the services you provide. As an allied health practitioner, it’s essential to keep up with trends in the industry so that patients can easily find the best care possible. This article covers five ways allied…
The world of healthcare is changing. Health professionals are no longer just treating patients with a cure but instead have to take the time to treat their patients with care. A focus on patient experience is now more critical than ever. Take a read to learn how healthcare marketing tools can assist with patient customer service…