SEO for Physiotherapists

Boost your online presence to attract more patients!

Physiotherapists are highly skilled professionals, but many patients still don’t know about the benefits of physiotherapy or where to find physiotherapists.

Millions of people suffer from chronic pain, injuries, and other health problems each year, but only a fraction of them seek help from a physiotherapist. You’re probably thinking, “If only more people knew how great physiotherapists are and how they could help them, I would have more patients.” 

That’s where Local Health Marketing comes in! We are experts at SEO for physiotherapists. Our team of experienced SEO professionals will work with you to optimise your website and content so that you reach more potential patients. We’ll help you rank higher in Google search results so that more people can learn about the benefits of physiotherapy and you can get more potential patients.

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The right people, using the right skills.


Marketing for physiotherapists

We are a results-driven SEO agency that helps people grow physiotherapy practices organically by utilising tried-and-true lead-generation strategies.

We fully comprehend your digital marketing requirements as a physiotherapist and employ cutting-edge techniques to produce measurable, consistent results.

Our well-planned SEO strategy is crystal clear, which allows you to view all of your analytics reports, as well as your ranking on the SERPs, in real-time.

Once we’ve secured the top spot for your physiotherapy clinic, we’ll continue to monitor your performance to capitalise on future opportunities to expand your practice.

You can turn your medical business into a world-class entity with our services, from content creation to website design to long-term marketing campaigns.

SEO is an effective long-term digital marketing strategy that can boost your online authority as a physiotherapist.

How can I promote my physiotherapy profession?

Potential patients would have relied on phone directories or newspaper ads to locate an experienced physiotherapist a decade ago or more. People can now find and contact you online by conducting an online search on a computer or mobile device.

If you’re new to the world of online marketing, you might be wondering what role SEO plays for physiotherapists like you. Well, the majority of your potential patients today search for services using their laptops and mobile devices.

It is expected that consumers will spend even more time browsing on mobile devices in future. This means that physios must create mobile-friendly marketing content, and websites should provide users with easy access to information. It would help if you had search engine optimisation to rank higher in Google search results across all devices.

Our SEO campaign strategy

Our website audit will help us identify the elements hindering your search rankings. We examine your website against many ranking factors to generate a detailed report on your current position in search results. Based on this report, we compile a list of elements to improve performance.

SEO for physiotherapists focuses on conducting extensive keyword research and utilising long-tail keyword phrases to help your target audience find your physiotherapy practice. Prospective patients searching for physiotherapy for back pain are likely to visit your website if you have a “physiotherapy for back pain” web page with informative SEO-friendly content.

We investigate your competitors’ strengths and weaknesses. We use both to create a custom SEO plan for your clinic, ensuring that you replace your competitors and take the top spot.

We focus on on-page optimisation so that Google can easily index every page on your website. We optimise everything on your website with previously researched keywords, from page titles to meta descriptions and text to images. Furthermore, we handle duplicate content, page speed, internal linking, keyword cannibalisation, and other rankings factors.

A custom content strategy is built for your physiotherapist website and off-page authority requirements. In accordance with the needs of our clients, our content specialists craft educational, informative, engaging and converting content. As part of our SEO strategy, we integrate relevant keywords naturally throughout the content to make it SEO-friendly and readable.

This includes repurposing and publishing content to multiple web properties, such as your blog, email newsletter, google business profile, social media profiles and other web 2.0 properties.

We use tools such as Google Analytics to monitor your performance. These reports help us understand the improvements in your rankings and work on factors that still need to be optimised. Your physiotherapy practice will experience exponential business growth as we repeat and adjust the process as necessary.

How do you do SEO in healthcare?

We specialise in healthcare SEO, and our goal is to increase the number of people visiting your physiotherapy website and schedule appointments. We achieve this by conducting in-depth keyword research, competitor analysis, and developing an SEO strategy that propels your site to the top of the search engine results. We take geo-targeted keywords into account to invite prospects from specific locations to your clinic. We establish a solid online presence for your practice in your area, allowing you to stay ahead of the competition.

What are the advantages of healthcare SEO?

  • Increase traffic to your website.
  • Potential patients will have a more trustworthy web experience.
  • Credibility in your physiotherapy business.
  • Prominent online visibility for local search.
  • Rank your physiotherapy practice for treatment-specific search terms.
  • Outrank your competitors.
    Reputation management.
  • Authority as a physiotherapy business owner.
  • SEO produces long-term results at a lower cost than paid advertising.

It’s a great time to expand your practice in the physiotherapy industry. Growth in this market has been explosive, so why not take advantage of it? Find out more about the SEO campaigns designed for physiotherapists from one of the experts at Local Health Marketing.

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Alan Ginsburg
Smart GH
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Kate Bucher
Learning Online
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Bill Mingo

Frequently Asked Question

Here is a list of questions that you maybe curious about!

Our team of designers focus principally on WordPress, so we’re well qualified to handle any web functionality request.

We’ve been working with WordPress for nearly 10 years. We know that WordPress can come in different shapes and sizes (trust us, we’ve seen it all!). However, we have two main focuses when it comes to web design. Firstly, we believe it’s important to establish content early on that will carry through to the design phase. Then comes the design phase. It can be tempting to try various design trends in an effort to stay relevant but remember our main objective is to drive new patients through the door.

Currently, we’re a small team of two, but as the agency grows so will the team. Speaking for myself here, I’m very hands-on and make sure everything comes together with a personal touch and complete knowledge of details. However, Kristalyn is the one that will coordinate the strategy and make sure we’re hitting the milestones we set.

We only ever propose a package with a focus on ROI.

If you’re looking for guarantees, and quick wins, then we may not be the right agency for you.

We will work with you to find the right solution, but this isn’t about fast-moving viral pitches or magic SEO. Results take time which means dedication in relationships is essential instead of transactional. It also means we’ll schedule monthly consultations to keep on the pulse.

We need to know your practice inside-out. It starts with understanding your motivation, vision, and long-term goals for the business.

Here’s an article we wrote to consider before redesigning your website.

Don’t worry, we’ll make this easy during our onboarding period. We’ve created online forms that you can use to give us the information we need.

The question is about “guaranteeing” success, but that’s not possible. Too many variables with our mates at Google for a guarantee. But we can set realistic expectations and be clear-eyed about what our desired outcomes are, so we can make informed decisions now to move forward so that the odds of succeeding increase with each decision we make going forward.

So, we’re not going to make a hard and fast promise of “guaranteed success.” We will work with you to find and explain the right solution. Good partnerships are built upon deep relationships so it’s important to be patient with the process.

There are some things money can’t buy. For everything else there’s Mastercard.  Bad joke, I know.  Get in touch, and we can chat.

Ready to Grow Your Practice?

Together, we will start by figuring out what direction your business is going and how it’s going to get there. We’ll carve out a clear path for the growth of your practice without wasting time so that you can focus on what really matters.