Using Photography to Increase Website Conversions: 7 Tips
Did you know that 32% of people are less likely to buy from your website if the photography is not authentic?
If you’re trying to attract more attention, then it might be time to rethink your website’s photography. Websites with little or no photos are less likely to convert visitors into paying customers. This blog post will provide seven tips for using photography on a website that increases web traffic and conversion rates!
Tip #01: Make Sure Your Images Are High Quality – The simplest way to ensure visitors aren’t turned off by generic photography
One of the easiest ways to make your website inviting and visually interesting is through the use of high-quality photography. One should never rely on elaborate, fancy photos; maintaining a clean simple aesthetic feel is best. Remember that all photos should be bright, clear, and sized appropriately for viewing on screens.
Tip #02: Make sure the pictures are well-lit and in focus
A photo with a blurred subject or dark shadows will not make the website feel inviting. This can be remedied by taking bright pictures in well-lit spaces. If it’s possible, take advantage of natural light; this provides much better quality than artificial lighting and is more flattering to subjects as well!
Tip #03: Incorporate photos that tell an ongoing story about your practice
Take photos of the facilities of your practice. Talk to your patients about their stories and ask them for a photo that you can use on your website. It’s important to have photos of the staff so they feel involved in the process too!
Narrating different aspects of your practice through imagery makes for excellent content on both websites and social media platforms like Facebook and Instagram where followers may only see one post at a time.
It also becomes easy to generate new ideas for blog posts when you have visuals already available from past projects!
Tip #04: Use Images That Create Emotion In The View
Oftentimes, the pictures that generate emotion in viewers are also the most successful.
Including sentimental photos of people (whether employees or customers) will make potential customers feel they’re a part of who you are and what your company stands for. Photos with pets can be endearing too!
Photos that evoke feelings like awe, curiosity, humour or nostalgia tend to resonate well with readers. These types of emotions typically increase conversions on websites because visitors are more likely to act if it’s an emotional response rather than logical reasoning – which is why storytelling through photography works so well here!
Tip #05: Include memorable moments at work with employees, clients, and/or customers.
This will help provide an authentic glimpse into what it’s like to work at your company and what makes it special. It will add a personal touch of you, the business owner(s) or staff in their natural environment. This will help potential customers feel more connected with who you are as a practitioner.
Tip #06: Ensure your images are optimised for Google
SEO image optimisation includes:
- filling the image’s width with text and content
- including your keywords in the file name (ie. physio_location.jpg)
- providing alt text for every image on a website, which tells search engines what is contained within that photo or series of photos.
- ensuring the images are less than 250kb. Great tools to compress images is tinypng.com or tinyjpg.com.
Other WordPress Image plugins include:
- WP Smush: free plugin to compress images from anywhere on your website, with no need to upload them manually.
- Image Optimiser: a premium tool that claims it can reduce any uploaded JPEG by up to 80%, in just one click of a button. Simply drag and drop images onto this site via their online interface, or use FTP if you prefer uploading directly into their service using an SFTP client like Cyberduck (free). This is not strictly WordPress specific but does include some optimization features within its dashboard which might be useful for those who are also running another CMS platform such as Drupal or Joomla!
- WP Kraken: is another WordPress image optimiser plugin that allows for more control over the compression of images.
Tip #07: Find The Right Photographer For Your Website Needs And Budgets
Listed below are a range of resource including; free stock photography website paid stock photography site and a list of photographers we Googled for you.
RESOURCES
List of 5 Free Stock Photography Websites
- stokpic.com
- shutterstock.com
- gratisography.com
- freepik.com (free, but attribution required)
- unsplash.com (a free website that offers high-quality photos without the need to credit or attribute with a link back to them.)
List of 5 Paid Stock Photography Websites
List 5 photographers in Australia
- Howard Caplan (Melbourne)
- Tina Plowman Photography (Perth)
- The Sydney Bureau Group, LLC (Sydney)
- Photos and Memories by Lisa Gribble Photography: (Brisbane, Gold Coast & Northern New South Wales).
List of photography resources: List with links to free or paid options for photographers, photosets, and other content that can be used on your website without violating copyright laws. Make sure you read the terms of use before using any images from these sites!
Conclusion
In summary, we recommend using high-quality photos with a focus on your clinic’s website. Photos should be in line with the mood of your website and show off your practice, services, facilities and staff in action, making your website more appealing to potential patients.
